When I tell people about Brand Intentions, I often get the same question: why are you offering services designed for women? I am not choosing to work with women at the exclusion of men – I do not discriminate in my desire to help people become the best versions of themselves – and I do in fact work with male clients. But I choose to speak directly to women because I believe that women do not yet have an equal voice. My mission is to give women the tools they need to build their confidence and find their voice – because a confident woman is a powerful woman.
Personal branding is more than trendy marketing speak. When we are clear about what defines us and what drives us as individuals, we create power for ourselves. I know firsthand that this is especially important for women in business.
Women face unique challenges in their lives that often lead to limiting beliefs and behaviors. We struggle with body image issues, with the belief that we must do it all to “have it all,” we struggle with impostor syndrome, with feeling less than, with failing to see that someone else’s highlight real is not real life. And this list is only some of the things we impose on ourselves.
It is my mission to help change the message we tell each other by first rewriting the message we tell ourselves. So often I see women block each other, or worse, tear each other down. I believe that we do this to each other because we have been conditioned to behave that way. We are taught to believe that there is only one path to success, and we must mold ourselves to fit on that path while leaving others behind. But there is no one real path to success, and there is room for everyone.
When we, as women, truly feel more powerful as individuals, we can rewrite the collective message about what it means to succeed as women in business; and in life.
Most of the conversations about personal branding today teach us to look at ourselves from an outside perspective looking in. By that I mean that women are being told to create their images and brands in response to society’s ideas of what we should be. The outcome of that is a personal branding movement that is teaching women to mold themselves in a way that meets society’s expectations of who they should be. To me, that is not personal branding.
Personal branding is an intentional exercise in which we look inward first to get a clear understanding of who we are, what we want to achieve, and why we want to achieve it. Nothing else matters unless we are clear on those things first. Once that work has taken place, we can use branding techniques such as our image, communications skills, behavior, and digital media, to share who we are with the world.
Personal branding should happen from the inside out. I believe that we are doing ourselves a disservice when we allow our own brands to be directed by our external environments.
My goal in creating this blog, is to share with other ambitious women my best advice for creating an authentic personal brand that is aligned with who you really are and your goals for the future.
This blog is not for everyone. But if you are still trying to figure it all out, I hope you will follow along with me as I share my own experiences, how I got where I am today, and my best advice for you as you create your own personal story of success.