Category: Brand Management
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.
When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty
Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.
An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?
Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. … Read More Define Your Personal Brand in 3 Simple Steps
BE YOU. Be true to who you are. That’s your power. Period. Read more from my interview with global beauty guru Juliana Figeurierdo.
Vacation should be all about relaxing and exploring new places. But you can also use that break from the ordinary to build your brand with these simple steps.