Category: Brand Management

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Brand Building is All About Brand Benefits – Here’s How to Define Yours

Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.

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Building a new business or career? Start with this branding basic.

When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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Communicating with Customers During Uncertainty

For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty

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Managing Your Personal Brand in Times of Uncertainty

It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty

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How to Effectively Plan Crisis Scenarios to Protect Your Business

Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.

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Is Your Crisis Communications Response Ready for COVID-19?

An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?

Steal my favorite secrets to managing my brand and living a life that I love.

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Is naming your new product or service making you feel like a deer in headlights? I’ve got you covered with these 5 simple steps.

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Define Your Personal Brand in 3 Simple Steps

Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. … Read More Define Your Personal Brand in 3 Simple Steps

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Women you want to know ~ my conversation with global beauty guru Juliana Rochelle

BE YOU. Be true to who you are. That’s your power. Period. Read more from my interview with global beauty guru Juliana Figeurierdo.

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Going on vacation this summer?

Vacation should be all about relaxing and exploring new places. But you can also use that break from the ordinary to build your brand with these simple steps.

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