Category: Brand Management
+ Brand Management, Brand Strategy, Marketing Strategy, Personal Branding, Small Business Marketing, Uncategorized
Brand Building is All About Brand Benefits – Here’s How to Define Yours
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.
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+ Brand Management, Marketing Strategy, Personal Branding, Professional Development, Small Business Marketing, Uncategorized
Building a new business or career? Start with this branding basic.
When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.
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+ Brand Management, Brand Protection, COVID-19, Crisis Communications, Crisis Planning, Marketing Strategy, Small Business Marketing, Uncategorized, Work With Me
Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
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+ Brand Management, Brand Protection, Communications Coach, COVID-19, Crisis Communications, Crisis Planning, Small Business Marketing, Uncategorized
Communicating with Customers During Uncertainty
For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty
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+ Brand Management, Brand Protection, Business Leadership, Career Coaching, Communications Coach, COVID-19, Crisis Communications, Personal Branding, Small Business Marketing
Managing Your Personal Brand in Times of Uncertainty
It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty
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+ Brand Management, Brand Protection, COVID-19, Crisis Communications, Crisis Planning, Small Business, Small Business Marketing, Uncategorized, Work With Me
How to Effectively Plan Crisis Scenarios to Protect Your Business
Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.
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+ Brand Management, Brand Protection, Communications Coach, Crisis Communications, Marketing Strategy, Uncategorized, Work With Me
Is Your Crisis Communications Response Ready for COVID-19?
An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?
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+ Brand Management, Career Coaching, Lifestyle, Personal Branding, Personal Development, Uncategorized, Women's Empowerment
Steal my favorite secrets to managing my brand and living a life that I love.
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+ Brand Management, Career Coaching, Personal Branding, Personal Development, Professional Development, Uncategorized
Define Your Personal Brand in 3 Simple Steps
Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. … Read More Define Your Personal Brand in 3 Simple Steps
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+ Brand Management, Business Leadership, Career Coaching, Lifestyle, Personal Branding, Personal Development, Professional Development, Uncategorized, Women You Want to Know, Women's Empowerment
Women you want to know ~ my conversation with global beauty guru Juliana Rochelle
BE YOU. Be true to who you are. That’s your power. Period. Read more from my interview with global beauty guru Juliana Figeurierdo.
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+ Brand Management, Career Coaching, Lifestyle, Marketing Strategy, Personal Branding, Personal Development, Uncategorized
Going on vacation this summer?
Vacation should be all about relaxing and exploring new places. But you can also use that break from the ordinary to build your brand with these simple steps.
