Category: Brand Strategy

+ Brand Management, Brand Strategy, Career Coaching, COVID-19, Marketing Strategy, Personal Branding, Professional Development, Small Business Marketing, Uncategorized
You Can’t Sell It Unless You’ve Defined It
Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

+ Brand Management, Brand Strategy, Marketing Strategy, Personal Branding, Small Business Marketing, Uncategorized
Brand Building is All About Brand Benefits – Here’s How to Define Yours
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.