Category: COVID-19

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How to Manage Your Brand for Success at Work Right Now

Don’t wait until things “go back to normal” to think about your career growth. If you spent time and energy thinking about your career before the pandemic hit, now is not the time to press pause. Here are a few simple things you can do (from home) to make sure you’re future proofing your personal brand, even if you’re just trying to get through another day.

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You Can’t Sell It Unless You’ve Defined It

Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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Communicating with Customers During Uncertainty

For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty

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Managing Your Personal Brand in Times of Uncertainty

It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty

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The importance of self-care, routine, and creativity in times of uncertainty

In honor of Friday and the end of the traditional work week, I’m taking a break from my focus on crisis planning and turning to a related but lighter topic, our human need for “normalcy.” I’m in no way an expert on human behavior but I have some helpful tips for you today based on my own experiences. I’ve seen a lot of change … Read More The importance of self-care, routine, and creativity in times of uncertainty

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How to Effectively Plan Crisis Scenarios to Protect Your Business

Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.

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