During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty
In honor of Friday and the end of the traditional work week, I’m taking a break from my focus on crisis planning and turning to a related but lighter topic, our human need for “normalcy.” I’m in no way an expert on human behavior but I have some helpful tips for you today based on my own experiences. I’ve seen a lot of change … Read More The importance of self-care, routine, and creativity in times of uncertainty
Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.