Category: Crisis Planning
+ Brand Management, Brand Protection, COVID-19, Crisis Communications, Crisis Planning, Marketing Strategy, Small Business Marketing, Uncategorized, Work With Me
Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
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+ Brand Management, Brand Protection, Communications Coach, COVID-19, Crisis Communications, Crisis Planning, Small Business Marketing, Uncategorized
Communicating with Customers During Uncertainty
For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty
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+ Brand Management, Brand Protection, COVID-19, Crisis Communications, Crisis Planning, Small Business, Small Business Marketing, Uncategorized, Work With Me
How to Effectively Plan Crisis Scenarios to Protect Your Business
Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.
