Going on vacation this summer?

You don’t have to take a break from growing your brand just because you’re on vacation.  

If you like to unplug on vacation like I do, you might not want to hear this, but…a vacation is the perfect time to work on your brand.

Why? 

Taking a break from your normal routine is a great way to get your brain in creativity mode. When we remove ourselves from our everyday stressors, we often remove those mental blocks that sometimes drain us of our energy without even realizing it.

Here are a few easy things you can work on while in vacation mode.

Daydream – Hopefully you have at least a few quiet moments to yourself on vacation. Why not use them to relax and let your mind wander? When I’m on vacation, I forget about my everyday realities and suddenly anything seems possible. When I’m not worried about the practicalities of say, a long commute or family responsibilities, I find that my mind takes me to new places I wouldn’t dream of during my daily routine at home.  

When you’re relaxed and your mind is free, daydreaming can help you crystallize your ambitions and help you trouble shoot new solutions. Let different scenarios float through your mind and pay attention to how you feel. Are you excited? Happy? Anxious about a possible change? Keep a phone or notebook nearby to jot down any new ideas that come to mind.

Research – You’re probably already scrolling through your Instagram feed, right? You might as well take some of that time to think about your brand. Do you love someone’s particular style? Are you always drawn to the same types of posts? Create a brand folder and save anything that catches your attention. I have a folder called “inspiration” where I save anything that interests me creatively or gets me excited to try something new.

Get yourself in the habit of thinking about your brand while you scroll and make a point to keep track of what interests you. It’s simple and over time you will have a catalog of compelling ideas to help you shape your own brand and interests.

Read – This one is obvious, but still I’ve gone on many vacations with a long queue of books on my Kindle only to come home with barely a book completed. Make a point to read those books, blogs, or magazines you’ve been meaning to get to. Reading is not just entertaining and educational; it makes new connections in our brains which allows us to create all kinds of new opportunities for ourselves.

Talk to people – Networking isn’t just for business meetings. New surroundings mean new people to get to know. Chat with the other patrons waiting for drinks at the pool bar or in that long line for ice cream after the beach. Take a few minutes to socialize and get to know the people around you. You don’ have to force it, in fact you can usually tell very quickly if someone is open to a conversation. If they are, get to know a little bit about them. Be sure to have a few talking points ready about yourself that clearly communicates your brand.

Take a brain break – Allow yourself space to think. Sometimes just taking a break from an idea you’ve been working on is enough to help you identify a solution. If you’re out enjoying the outdoors or exploring an amusement park with your family, take the time to enjoy the moment. And don’t be surprised if some new ideas appear. When they do, be sure to make yourself a note and then go back to having fun.

Vacation is about enjoying new experiences and taking a break from the ordinary. I encourage you to take a few minutes out of your day to get creative with your brand, and then set an intention to get to work on your new ideas when you are back to your daily routine. This way you can really enjoy yourself and know that you’ve made good use of your time when your mind is at its best.

The one piece of career advice I’d give my younger self

I often ask other women what career advice they would give their younger selves. I love hearing about other people’s journeys of self-reflection and the wisdom that comes with experience. Of course, I’ve also spent a lot of time reflecting on my own journey, professional and personal, and I’m never shy about sharing my own thoughts with others.

But recently I’ve come around to a new sound bite that just hadn’t occurred to me before.

Stop taking everything in business so seriously.

Work hard? Yes. Educate yourself? Yes. Find your genius zone and stay on top of your game? Heck yes. But if I could give my younger self only one piece of advice it would be this – chill out a little.

Conducting business is important. Building your career and perfecting your craft is important. Earning an income to fit your lifestyle is essential; but none of that means that you need to take your career so seriously all the time.

How many people are actually having fun when they go to work every day? I don’t mean the fun that comes from a happy hour after work or a structured team building day. I mean that spontaneous type of exhilaration that comes from doing work that you love, despite its challenges. Not many people.

Younger self, my best advice to you is this:

Be serious about your commitment to your growth and your craft, be serious about your commitment to the businesses and people you serve; but cut yourself some slack. It’s ok to be unsure about what you want to do from time to time. In fact, I applaud you for being honest enough with yourself to recognize when something you wanted at one time in your life is no longer serving your interests and needs. It’s ok to “fall down,” because you will always get back up and when you do, you will be an even better version of yourself than before.

Don’t be afraid to speak your mind. Every time.

Never hide the parts of yourself that are unique. A flower shrouded in darkness only withers, it does not bloom.

You will be told to stay quiet. You will be told not to challenge the norm. You will be expected to be a templated version of someone else, because to be anything else will be seen as a threat to those who went before you. You are right to fight against those expectations that do not feel true to who you are.

But none of that even matters. Because my single piece of advice to you is now this – relax a little. You can build a serious career without taking everything quite so seriously.

I think this is important advice because the greatest gift you can give yourself in your career is to take more risks, accept more challenges and ignore any self-doubt. You need to allow yourself the confidence and freedom to explore every opportunity in your professional growth. It is difficult to do this when the stakes feel too high.

So – enjoy the process and lighten up – just a little.

Ladies I Love: Fashion, Fitness, Finance and everything in between.

Looking for some new inspiration? These ladies always keep me coming back for more.

In honor of Woman Crush Wednesday, I am sharing some of my favorite resources for ambitious women; created by women whom I think are pretty inspiring themselves. No matter how busy my week is, I always make time to check in with these ladies. If you’re looking for new ways to stay informed, motivated and inspired, keep reading for my top picks.

Ellevest Magazine

You already know about the gender pay gap. You’ve probably already heard the news that working women still do 2/3 more unpaid domestic work than their male counterparts. But what do we do about it? Financial literacy is key to building self-confidence, and empowering women at home and in their careers. Ellevest doesn’t claim to have all the answers, but the digital magazine includes informative, action-oriented advice from the company’s CEO Sallie Krawcheck that will have you thinking more critically about how to manage your money with confidence.

Boss Babe

If you’re not already following Boss Babe on Instagram you need to, stat. I’m a sucker for those inspiring quotes you want to send to all your girlfriends, and Boss Babe never disappoints. Behind the crush-worthy Instagram feed is a team of smart women who are building an impressive business by providing like-minded ambitious women with useful business advice and lifestyle tips you actually want to read about.

Shameless Mom Academy with Sara Dean

While Sara’s podcast targets moms, you don’t have to be a parent to be inspired by the meaningful conversations she shares with her listeners. There is no topic she leaves uncovered, and I love her for what she shares with her listeners. Her podcast is a must-listen for anyone wanting to push themselves out of their comfort zone.

Tone It Up

Tone It Up is a fitness company with an inspiring community of women focused on body positivity and living their best lives. Tone It Up’s co-founders, Katrina Scott and Karena Dawn, are pioneers in body positivity and women supporting women in the fitness industry. I used to dread workouts that used negative self-talk and fat shaming to sell you products, but there weren’t many other options. Not with these ladies. I love their message of empowerment and self-acceptance, and their workouts are simply the best.

Lauren Conrad

Lauren has created the perfect mix of lifestyle, fashion and beauty advice that never feels overwhelming. Her posts always leave me feeling inspired to try something new without feeling like I have to spend a fortune. I also love that she is a working mom who doesn’t pretend to have it all figured out. Her site offers easy tips for staying on trend with minimal effort. Always a win in my book!

I love hearing about new trends. Who do you love to follow?