Category: Marketing Strategy
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.
When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?
Vacation should be all about relaxing and exploring new places. But you can also use that break from the ordinary to build your brand with these simple steps.