Category: Small Business Marketing

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You Can’t Sell It Unless You’ve Defined It

Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

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Brand Building is All About Brand Benefits – Here’s How to Define Yours

Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.

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Building a new business or career? Start with this branding basic.

When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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Communicating with Customers During Uncertainty

For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty

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Managing Your Personal Brand in Times of Uncertainty

It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty

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How to Effectively Plan Crisis Scenarios to Protect Your Business

Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.

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Is naming your new product or service making you feel like a deer in headlights? I’ve got you covered with these 5 simple steps.

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