Category: Work With Me

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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How to Effectively Plan Crisis Scenarios to Protect Your Business

Now more than ever it is critical that you take the time to plan for the unexpected in your business. I share some tips to help you get started in today’s post.

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Is Your Crisis Communications Response Ready for COVID-19?

An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?

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Ladies I Love: Fashion, Fitness, Finance and everything in between.

In honor of Woman Crush Wednesday, I am sharing some of my favorite resources for ambitious women; created by women whom I think are pretty inspiring themselves. No matter how busy my week is, I always make time to check in with these ladies. If you’re looking for new ways to stay informed, motivated and inspired, keep reading for my top picks.

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8 Steps You Can Take Today to Create a Meaningful Personal Brand

Creating a personal brand is not about creating a false image of perfection. Why? Because there is no such thing as perfection. Creating a personal brand is a journey of self-discovery. It is a process in which you reflect on who you are, what matters to you, and what you want to achieve in life.

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Personal branding is good business

Every one of your employees has the power to build your brand or destroy it. Read why I think organizations should be more focused on personal branding for their employees.

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Hiring a Personal Brand Coach

Today’s post is a sneak peak into what it’s like to have me in your corner.

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