I believe in the transformational power of managing your personal brand with as much dedication as you manage your business.

When you are an entrepreneur your personal brand is the foundation of your success.

And you need a rock-solid foundation to build an empire.

It doesn’t matter if you are a solopreneur, working gig to gig as a freelancer, or if you run a large business. If you play a role in your business, your personal brand is inextricably linked with the brand of your business.

Personal branding is especially challenging for women. It’s not enough to know your audience and communicate the right message. When it comes to sharing our brand stories, we must consider our image, fashion and beauty choices, self-confidence, and the perceptions others form about us because of the other roles we play in our lives (mother, wife, etc.)

You don’t have to figure it out alone. I’m here to help you create a personal brand that is authentic to you, relevant to your business, and empowers you to conquer whatever business challenges are thrown your way.

Coaching Packages

The Early Stage Package

This package is for you if you are in the early stages of developing your business, you are preparing to launch your business, or you do freelance work; and you want to project a consistent and polished brand that is aligned with your business goals. Building a new business or side hustle can feel big and scary, it can feel like you’re battling an infinite number of unknowns with finite resources. The good news? Your personal brand doesn’t have to be one of them. Understanding how to define and communicate who you are and what drives you in your business makes all the difference in this early stage and will set you up for success in the future.

When you work with me, you get the trusted, candid feedback you need to create a relevant personal brand that leaves you feeling confident and capable of leading your new business into uncharted territory.  

During our sessions we will:

  • Review your business and define a strategy for your personal brand that supports your most ambitious goals.
  • Work through high-level strategic issues and specific questions you have.
  • Prepare for an event, such as a media interview, public appearance, or business launch.
  • Review specific questions related to your wardrobe, communication needs (such as talking points, speech, or mindset issues,) or review your social media/digital brand related questions.
  • This is a hands-on package for entrepreneurs ready to do the heavy lifting. You get strategic counsel from me, along with the resources you need to succeed, but you will be expected to do the homework required to build your personal brand.
  • You can book these sessions just once or regularly to meet your needs. After the first hour-long session, you can use any time booked with me over smaller intervals via text, email, or video chat. This is especially useful for clients who are looking for ongoing advice as they work through the early stages of their business.

This is a great option for you if:

  • You are still early in your business and you might pivot or reinvent your business a few more times before it feels “right.”
  • You’re looking for professional advice but you don’t have the financial resources to commit to a larger investment.
  • You often wish you had someone to check-in with for quick brainstorms, advice or encouragement when you’re working on your brand.

The Up Level Package

Your business is growing, and you know you need to up your game to take things to the next level. This is the stage of your business where you transition from start-up or side hustle to significant scaling and revenue growth. For some, this means getting recognized as you’re out living your life, while for others it’s the decision to move your business out of your basement and into an office or retail space. When your business is growing faster than you can hustle on your own, it’s time to level up.

During our sessions we will:

  • Work through my personal brand framework. I will teach you how to identify clear, meaningful goals that become the foundation of your personal brand.
  • Conduct an audit of your personal brand, with strategic recommendations to grow and protect your brand (and your business.)
  • Develop a personalized plan that addresses the most important components of a compelling personal brand:
    • Your physical image and wardrobe;
    • Communication skills;
    • Executive presence;
    • Social media strategy and other digital media needs.
  • We will dig deep into the roadblocks you have encountered on your journey, and I will guide you through personalized solutions to get you the results you deserve.

These packages are project based and usually 6 or 12 months in length. This is the best option for busy entrepreneurs who want to commit to managing their personal brands over a longer time period and are ready to outsource a lot of the brand building work so that they can focus on their day jobs.

This is a great option for you if:

  • You have a specific problem you’re looking to solve, and you need specialized support.
  • You already have an established personal brand and you are ready to outsource the work of sustaining or growing it.
  • You regularly attend events, strategic meetings, or meet with the media and other influencers on behalf of your business. You understand that your own brand can significantly affect your business and you are looking for professional support to keep you prepared for these regular engagements.

The In the Zone Package

This package is for you if you’ve been in business for some time and you’ve already achieved some success in the marketplace. You’ve overcome your business’ early growing pains and you’re now focused on significant growth and new opportunities. At this stage you’re not just a business owner, you’re a leader, and no doubt you have big ideas for the future. I know you’ve invested a lot of your own energy and resources to get this far, but have you been taking the time to focus on yourself along the way? Now is the time to make sure your personal brand has caught up to your success and is reflective not just of where you are now, but where you plan to take yourself in the future.

This is a great option for you if:

  • You’re looking for a fresh perspective, a confidential consultation, or you’re in need of a brainstorm session with some new energy.
  • You have a specific problem you’re looking to solve, and you need specialized support.
  • You’re considering a new direction for your business and want to better understand the impact to your personal brand (or vice versa.)
  • You already have an established personal brand and you are ready to outsource the work of sustaining or growing it.
  • You regularly attend events, strategic meetings, or engage with the media on behalf of a commercial brand. You understand that your own brand can significantly affect your business and you are looking for professional support to keep you prepared for these regular engagements.

This is a tailored package designed to focus on your strategic personal brand needs. Whether you’re looking to refresh your image, overcome a public setback, or explore a new direction for your brand, I’ve got you covered. During our complimentary consultation, we’ll discuss your needs and identify a strategy to get you to your goals quickly.

The Influencer Package*

This package is for public figures or influencers (also knows as thought leaders) at any stage in their entrepreneurial journey. You are your business, and whether you’re already known or hustling to be known for something, you need to be crystal clear on your personal brand if you want to achieve sustainable and scalable success.

This package includes:

  • A deep dive into your passion and purpose, so that you can clearly communicate the value you offer your target market as an influencer.
  • An audit of your personal brand, with strategic recommendations to grow and protect your brand.
  • A personalized plan that addresses the most important components of a compelling personal brand:
    • Your physical image and wardrobe;
    • Communication skills;
    • Executive presence;
    • Social media strategy and other digital media needs.
  • We will dig deep into the roadblocks you have encountered on your journey, and I will guide you through personalized solutions to get you the results you deserve.

*Please note: I do not advise clients on how to become influencers. This package is for individuals who recognize the need to elevate their personal brands to achieve their business goals as a public figure.

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