“Done for You” Brand Packages
I offer consulting packages to help you build, manage, and protect your brand. Let me do the heavy lifting so you can focus on running your business.
Event Response and Crisis Communications Strategy
The COVID-19 Pandemic has taken many businesses by surprise, but small businesses and service-based businesses will be the most hard hit by a lasting pandemic. Amidst this growing economic certainty no business, regardless of its size, can afford to be caught unprepared. I am offering a “done for you” crisis communications event response package so that business owners can focus on managing their business while resting assured that they are prepared for the worst.
This service package includes:
- A critical scenario review to ensure you have the right systems and messaging in place when an interruption in your business occurs
- A customized, strategic event management framework that supports your business needs and ensures that you are clearly and effectively communicating with your key audiences while minimizing the risk to your brand
- Prepared messages for customers, employees, and other key stakeholders ready to send via all of your communications channels when time is of the essence
Package add-on’s include:
• Media or messaging training for business owners, spokespeople, or customer-facing employees
• Event response simulation and training (done virtually)
• Management of a crisis communications or reputational event
Strategic Brand Marketing
The ease in which anyone can do business and market themselves online is becoming a marketing challenge for many business owners. How can you make sure that your message is connecting with your target customers when they are bombarded by messages and offers daily? To succeed in this crowded marketing landscape, it’s critical that you have an intentional marketing plan that clearly aligns your brand efforts with your business goals. At the core of this plan must be a clear understanding of your ideal customers and an intentional effort to create focused messages that quickly convert leads to customers.
These services are designed to help business owners launch or grow their business. It includes:
- A competitive market assessment
- Ideal customer profiles
- Clear and engaging messaging designed to connect with your ideal clients
- A strategic plan that aligns your business goals with your brand marketing
Package add-on’s include:
- Marketing plan implementation, including new product or business launches or event specific marketing needs
- Brand message or marketing program training for key stakeholders (recruiters, sales teams, etc.)
- “Done for you” content marketing or social media vaults designed to help you stay focused on running your business
Communications Training and Personal Branding for Business Leaders
The success of your business depends on the ability of your executives and public-facing employees to effectively communicate your message and manage their individual brands. Investing in personal branding and communications training for business leaders and spokespeople is a cost-efficient and pain-free way to mitigate the risk to your brand and business.
Personal branding services include:
- Communications training, including media training, brand message training, and general communications skills training to help executives confidently and effectively communicate in any situation.
- Personal branding strategies based on my unique 6 Pillars of Personal Branding framework designed to help you define your unique value proposition, understand your audience, enhance your image, improve your communication skills, manage your behavior/reputation, and create a strategic digital footprint.
Contact me to learn more.