Tag: Brand management
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.
When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty
Every one of your employees has the power to build your brand or destroy it. Read why I think organizations should be more focused on personal branding for their employees.