Tag: brand marketing

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You Can’t Sell It Unless You’ve Defined It

Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

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Brand Building is All About Brand Benefits – Here’s How to Define Yours

Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.

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Building a new business or career? Start with this branding basic.

When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.

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Communicating with Customers During Uncertainty

For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty

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Is naming your new product or service making you feel like a deer in headlights? I’ve got you covered with these 5 simple steps.

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