Tag: brand protection
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
It doesn’t matter if you are a public figure, executive, or a professional, your personal brand matters right now more than ever. I think we can all agree that the events of the past few weeks have put many of us on a roller coaster of emotions. We are all feeling the effects of COVID-19 and while much is still unknown about the virus, … Read More Managing Your Personal Brand in Times of Uncertainty
An expert’s guide to planning for crisis communications once an event has occurred. Are you one of the many business owners who wasn’t worried about a crisis communications strategy until COVID-19 came knocking? If so, don’t worry, many business owners think they’re too small, specialized, or “unknown” to need a crisis communications strategy. Until they do… Like many business owners, I’ve been glued to … Read More Is Your Crisis Communications Response Ready for COVID-19?