Tag: entrepreneurship

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You Can’t Sell It Unless You’ve Defined It

Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.

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Brand Building is All About Brand Benefits – Here’s How to Define Yours

Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.

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Building a new business or career? Start with this branding basic.

When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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The importance of self-care, routine, and creativity in times of uncertainty

In honor of Friday and the end of the traditional work week, I’m taking a break from my focus on crisis planning and turning to a related but lighter topic, our human need for “normalcy.” I’m in no way an expert on human behavior but I have some helpful tips for you today based on my own experiences. I’ve seen a lot of change … Read More The importance of self-care, routine, and creativity in times of uncertainty

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