Tag: entrepreneurship

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Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

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The importance of self-care, routine, and creativity in times of uncertainty

In honor of Friday and the end of the traditional work week, I’m taking a break from my focus on crisis planning and turning to a related but lighter topic, our human need for “normalcy.” I’m in no way an expert on human behavior but I have some helpful tips for you today based on my own experiences. I’ve seen a lot of change … Read More The importance of self-care, routine, and creativity in times of uncertainty

In this post I share a few things no one told me about being a new entrepreneur, along with a few strategies I use to manage the overwhelm.   Last Spring, I officially transitioned from my corporate job to life as an entrepreneur. A friend recently asked me if my “new life” was what I expected. My answer was yes, and no. I work … Read More

Steal my favorite secrets to managing my brand and living a life that I love.

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Is naming your new product or service making you feel like a deer in headlights? I’ve got you covered with these 5 simple steps.

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Define Your Personal Brand in 3 Simple Steps

Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. … Read More Define Your Personal Brand in 3 Simple Steps

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