Tag: marketing help

+

Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue

+

Communicating with Customers During Uncertainty

For most business owners, the COVID-19 pandemic has gone from potential threat to current nightmare. Yet many businesses are still not communicating effectively with their customers, clients, or patients. If you haven’t put together a cohesive crisis communications plan to protect your brand during this uncertain time, now is the time for action. I’ve been getting a lot of questions about how to put … Read More Communicating with Customers During Uncertainty

+

Is naming your new product or service making you feel like a deer in headlights? I’ve got you covered with these 5 simple steps.

%d bloggers like this: