Tag: small business marketing
+ Brand Management, Brand Strategy, Career Coaching, COVID-19, Marketing Strategy, Personal Branding, Professional Development, Small Business Marketing, Uncategorized
You Can’t Sell It Unless You’ve Defined It
Whether you’re trying to keep your business afloat, or you’re scrambling to find a new job or side hustle, it’s important now more than ever that you stay focused on your brand so that you can clearly communicate what sets you apart.
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+ Brand Management, Brand Strategy, Marketing Strategy, Personal Branding, Small Business Marketing, Uncategorized
Brand Building is All About Brand Benefits – Here’s How to Define Yours
Taking the time to define your brand benefits is key to your future success. I share some tips to help you define your unique brand benefits in this post.
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+ Brand Management, Marketing Strategy, Personal Branding, Professional Development, Small Business Marketing, Uncategorized
Building a new business or career? Start with this branding basic.
When you’re building a brand you need to start with your brand essence. I share some actionable tips to help you get started in today’s post.
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+ Brand Management, Brand Protection, COVID-19, Crisis Communications, Crisis Planning, Marketing Strategy, Small Business Marketing, Uncategorized, Work With Me
Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
During a disruptive event like the coronavirus it can be difficult to balance immediate, needs-based marketing to your customers versus the longer-term proposition of growing your brand. When faced with a crisis, it is important to balance timely communications and relevant marketing with your regularly planned brand programs. I’ve been getting a lot of questions from business owners wanting to know what appropriate marketing … Read More Managing Your Brand in a Crisis – Here’s What to Start, Stop, and Continue
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+ Brand Management, Career Coaching, Personal Branding, Personal Development, Professional Development, Uncategorized
Define Your Personal Brand in 3 Simple Steps
Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. … Read More Define Your Personal Brand in 3 Simple Steps
