Hiring a Personal Brand Coach

Posted on by Rebecca Oggenfuss

Today’s post is all about what it’s like to work with me.

Think of me as your personal brand manager. I guide you through the work to clearly define your goals, help you to uncover your greatest strengths, and work with you to create a clear brand that aligns your image and behavior with your goals and talents. Then we get to work on communicating who you are (your brand) to the world.

As your image stylist…

I work with you to curate a memorable brand that showcases who you really are. I create look books for you and help you build a wardrobe that has you feeling strong and confident. We will talk through any beauty challenges you’re dealing with and put together a plan to address any negative body related issues you might be struggling with. I’m on call for quick check-ins and decision making which means that when you work with me, I will help you keep your image aligned with your brand; so that you can stay focused on achieving your goals.

As your personal communications manager…

I work with you to create your personal brand story. This is your personal narrative that clearly tells the world who you are, what you stand for, and what you’ve dedicated your time to achieving. I help you craft your story, and then coach you on the best way to deliver your message with impact. Based on your personal goals, I work with you to create a communications plan to make sure that you are sharing your story in the right way with the right audience. I help you overcome any communications challenges you might be struggling with so that you are prepared for those big moments of opportunity when you encounter them. I’m available when you need to practice a few talking points or when you’re stuck on how to position yourself in a big meeting. Think of me as your own personal publicist working hard for you in the background so that you can shine like the star you already are.

Finally, think of me as your personal business manager…

After all, what is a brand if not a business? Once we have your brand plan in place, I’m available to you via text, video or email to help you overcome any roadblocks you encounter throughout your day. Unsure how to navigate a challenging professional environment? I’m available to talk you through it. When you’re feeling unsure which outfit to wear for a big job interview, I’m here for you. If you’re feeling nervous about a big presentation and need to chat through some talking points or want a quick pep talk, I’m here for you. When you hire me as your personal brand manager – I give you my full support and attention – I am your personal stylist, your business manager and your publicist. I don’t just teach you the tools to help you succeed, I work hard along side you to help you achieve your most challenging goals.

When you choose to make an investment in my services, I’m also investing in you. I love hearing from my readers. If you’re curious about how I could help you achieve your goals, contact me for a complimentary call.

Why I Talk About Empowering Women

Posted on by Rebecca Oggenfuss

When I tell people about Brand Intentions, I often get the same question: why are you offering services designed for women? I am not choosing to work with women at the exclusion of men – I do not discriminate in my desire to help people become the best versions of themselves – and I do in fact work with male clients. But I choose to speak directly to women because I believe that women do not yet have an equal voice. My mission is to give women the tools they need to build their confidence and find their voice – because a confident woman is a powerful woman.

Personal branding is more than trendy marketing speak. When we are clear about what defines us and what drives us as individuals, we create power for ourselves. I know firsthand that this is especially important for women in business.

Women face unique challenges in their lives that often lead to limiting beliefs and behaviors. We struggle with body image issues, with the belief that we must do it all to “have it all,” we struggle with impostor syndrome, with feeling less than, with failing to see that someone else’s highlight real is not real life. And this list is only some of the things we impose on ourselves.

It is my mission to help change the message we tell each other by first rewriting the message we tell ourselves. So often I see women block each other, or worse, tear each other down. I believe that we do this to each other because we have been conditioned to behave that way. We are taught to believe that there is only one path to success, and we must mold ourselves to fit on that path while leaving others behind. But there is no one real path to success, and there is room for everyone.

When we, as women, truly feel more powerful as individuals, we can rewrite the collective message about what it means to succeed as women in business; and in life.